Koz Susani Design was responsible for the UX design of the app, that is part of a larger UX strategy to help Xerox provide transportation services that are easy and pleasurable to use, and personalized to user’s profile.
The app aggregates and calculates the time, cost, carbon footprint, and health benefits from walking, biking, driving your own car, parking, taking public transit, as well as the emerging private transportation options – such as Lyft, Zipcar, FlitWays and Uber – giving users a variety of ways to reach their destination.
The app takes an individual’s destination and desired arrival time, and calculates the different routes available, categorized by “sooner,” “cheaper,” and “greener.”
Details provided include length of trip, price, number of calories burned, and how much carbon dioxide is released into the air – allowing users to choose the best option to meet their needs. As the app learns more about its user’s individual travel preferences, it will eventually recommend and highlight personalized commuting options. Customers can also save trips they take often, like from home to work, in their “My Rides” area of the app.
The destination and preferred travel mode data is anonymously shared with the city to deliver insights on how people travel around the region. This information is useful as cities look to redesign and update the travel systems while optimizing capital spend.
In order to tailor at best the app to the need of each city, Koz Susani Design participated in co-creation sessions with city representatives.
The Go LA app customized for Los Angeles can be downloaded for iOS and Android here. It will be rolled out also by the City of Denver later in the year.
Bernhardt Design launched the Laine stool, first collaboration with Defne Koz. Made from solid walnut and stainless steel, Laine is built by combining traditional craft with new technology.
As Defne Koz explains, “For Laine I wanted something more interesting than the conventional leg that usually hides under the surface, so I designed a detail that carefully shows the meeting of the two materials. I found the best solution was in the four small metal ‘hands’ that seem to embrace the wooden seat in the same way a ring holds a jewel. The two materials meet with a precision that is possible only by combining handcraft with contemporary technology, like CNC computerized machining and precision metal casting”.
Laine will be available this November in an oiled walnut finish with the option of either a polished or brushed stainless steel base.
See more at Bernhardt Design.
A vision for tomorrow’s smart mobility: Xerox’s Mobility Marketplace is a platform to integrate all transportation sharing and planning services to make urban mobility simpler and smarter. In 2014 we developed a UX strategy for the current and future generation of the platform, including a long-term vision to integrate semi-autonomous and fully-autonomous vehicles.
In 2015 we designed the mobile app to access the service.
See the project on Fast Company
A demo of the justaddwater user interface: recipe recommendations, nutrition management, and step-by-step recipe guide, on a color, high resolution, touch screen
ISTANBUL’74 Presents DEFNE KOZ ‘SOLID AIR’, the first collection of the brand ‘One Off Infinity’ created by Defne Koz with ISTANBUL’74.
The collection is composed of sculptural objects with deep sense of pattern, form and light effects. The 12 objects explore the potential of innovative 3D manufacturing technologies, parametric geometry, and LED light sources.